Elizabeth Allen

Bio

**Dr. Elizabeth Allen** is a UX researcher, psychologist, and cat owner based in Toronto, Canada. Elizabeth works at the ecommerce platform Shopify, where she conducts research to guide product teams in making strategic decisions about user experience. Before she got into UX, her research as an experimental psychologist focused on explaining why normal, healthy humans can differ widely in their cognitive and perceptual experiences of the world. Elizabeth loves teaching and has lectured in psychology and statistics at the University of Chicago and given talks on UX research at the Pratt School of Information and the University of Waterloo. She also speaks regularly at conferences about all things UX research, most recently at Web Directions: Respond in Sydney, ConveyUX in Seattle, and Interaction 17 in New York.