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Where Can Location Technology Go Next? O'Reilly Where 2.0 Conference Reveals Program and Opens Registration

February 3, 2009

Sebastopol, CA, February 3, 2009 - You can't go anywhere or do anything these days without finding one map or another, but location technology continues to grow far beyond those tools. See all the other directions location tech might take at the O'Reilly Where 2.0 Conference, May 19-21, 2009 in San Jose, CA. Program chair Brady Forrest has revealed the program, and registration has opened. An early registration discount remains available until March 31.

Now in its fifth year, the Where 2.0 Conference claims the space where developers building location-aware technology intersect with the businesses and entrepreneurs looking for location apps, platforms, and hardware to give them a competitive edge. Where 2.0 delves into the emerging technologies surrounding the geospatial industry and asks the crucial questions.

Where is the next mapping frontier? Can we find it in data collection and visualization, or in innerspace? Who are the hackers and early adopters backing? If big companies jump in midgame, how do the rules change? Do first movers still have the advantage? And, of course, where is the money?

Speakers at Where 2.0 answer these questions and find more to ask. The program continues to grow, but already-scheduled keynotes include:

  • Aaron Cope (Flickr), "The Shape of Alpha"
  • John Hanke (Google)
  • Natasha Leger (LBx Journal), "Location-based (x)"
  • Michal Migurski (Stamen Design), "Flea Market Mapping"
  • Rebecca Moore (Google ), "Indigenous Mappers"
  • Sandy Pentland (MIT), "Reality Mining Experiments and Your Data"
  • Greg Skibiski (Sense Networks), "Decoding the Urban DNA and Harnessing the Power of Social Intelligence"
  • Andrew Turner (Mapufacture, Inc.), "Hacking with Google, Virtual Earth, and Yahoo's Maps API I" and "Hacking with Google, Virtual Earth, and Yahoo's Maps API II"

Other sessions and speakers include:

  • Bruce Daniel (Cartifact), "Look! A Map"
  • Doug Eberhard (Autodesk), "Digital Cities Modeling Workshop"
  • Michal Migurski (Stamen Design), "Flea Market Mapping"
  • Duane Nickull (Adobe Systems), "Building Map based RIAs in Adobe Flex and AIR"
  • Paul Ramsey (Clever Elephant Solutions), "Spatial Database Tips and Tricks"
  • Tim Schaub (OpenGeo). "GeoServer, GeoWebCache + OpenLayers: The OpenGeo Stack"
  • Lynda Sharkey (Autodesk), "Digital Cities Modeling Workshop"
  • James Ward (Adobe), "Building Map based RIA's in Adobe Flex and AIR"
  • Tim Waters (Geothings), "MapWarper, An Open Source Online Map Rectifier"

Attendees at Where 2.0 will enjoy plenary sessions addressing current and future possibilities in location, a full day of expert-led workshops on cutting-edge location technologies, panel discussions, lightning talks, product demos and launches revealing exciting new tools, an Exhibit Hall showcasing some of the industry's most important products and services, and the popular Where Fair.

Yahoo! returns as a sponsor of Where 2.0. Other past sponsors and exhibitors included Autodesk, Google, ESRI, Nokia, DigitalGlobe, earthscape, EveryScape, LightPole, MapJack, MapQuest, MetaCarta, Microsoft Virtual Earth, Poly9, SkyHook Wireless, TeleAtlas, uLocate, and Zvents.

Take advantage of the early registration discount before March 31 at:

For more information on Where 2.0 2009, visit:

If you have ideas about areas you'd like to see included at the conference, share them with us at:

If you'd like to stay up to date on information relating to Where 2.0 2009, sign up for the conference newsletter (login required) at:

For an overview of this space, read Where 2.0: The State of the Geospatial Web, An O'Reilly Radar Report, co-written by program chair Brady Forrest at:

To revisit Where 2.0 2008, see last year's news and coverage, photos, speaker presentation files, and select video at:

To read Tim O'Reilly's take on the future, go to the O'Reilly Radar at:

For information about sponsorship and exhibit opportunities at Where 2.0 2009, contact Yvonne Romaine at yromaine@oreilly.com or (707) 827-7198

For media inquiries, contact Maureen Jennings at maureen@oreilly.com

If you would like to discuss forming a media or promotional partnership with O'Reilly for an upcoming event, contact mediapartners@oreilly.com.

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For a conference overview, visit:

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