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O'Reilly Found Opens Registration: Inaugural Search Acquisition and Architecture Conference Program Revealed

March 4, 2009

Sebastopol, CA, March 4, 2009 - Can your customers find you on Google? Are you ahead of your competition? O'Reilly Media has opened registration for the inaugural O'Reilly Found, the Search Acquisition and Architecture Conference scheduled for June 9-11 2009, at the San Francisco Airport Marriott in Burlingame, CA. Program chairs Nathan Buggia and Vanessa Fox have announced the program, which will provide strategies, design patterns, and case studies for increasing customer acquisition from search engines.

Found will explore building search engine optimization (SEO) best practices into the development process, so search engines drive more qualified customers to your website. Developers, designers, entrepreneurs, and more will learn how website architecture can impact SEO, and hear the experiences of industry experts from companies like the New York Times, MRM World Wide, Microsoft and Google.

The three-day conference offers attendees:

  • Trends laid out by newsworthy keynote presenters
  • An emphasis on case studies, research results, and real-world data
  • Practical applications and theories discussed in-depth in sessions and workshops
  • A Sponsor Gallery filled with web technology vendors showcasing the latest products and services
  • Face-to-face discussions of best practices, standards, and more with experts
  • Time to network and exchange ideas with others encountering the same challenges

Featured sessions and speakers will include:

  • "Technical SEO Issues" by Vanessa Fox (Nine By Blue) and Bruce Clay (Bruce Clay, Inc)
  • "Building SEO-Friendly Site Architecture" by Nathan Buggia (Microsoft)
  • "Assessing Your Site for Potential SEO Pitfalls" by Jill Whalen (HighRankings.com)
  • "Architecture for E-Commeerce Websites" by Ralf Schwoebel (Tradebit, Inc) and Stephan Spencer (Netconcepts)
  • "Building Your SEO Strategy and Analytics into Your Content Management System" by Jonah Stein (It's the ROI) and Craig Hordlow (Red Bricks Media)
  • "Search-Friendly AJAX and JavaScript" by Kenny Hyder (Position Technologies) and Benj Arriola (BusinessOnLine)
  • "Semantic Content and the Future of Search" by Scott Prevost (Microsoft Live Search/Powerset team) and Jay Batson (Acquia)
  • "Optimizing Video and Images" by Peter Linsley (Google) and William Leake (Apogee Search)
  • "Architecting On-Site Search To Increase Conversions and Better Understand Customers" by Sam Mefford (Avalon Consulting, LLC) and Todd Keup (Magnifisites)
  • "How Marketing and Development Can Work Together Effectively" by Greg Hartnett (Best of the Web), Natala Menezes, Fred Sadaghiani(TeachStreet), and Gahlord Dewald (Union Street Media)

The first day of the conference will also offer workshops emphasizing solid foundational coding tactics and actionable data that will ensure search engines can easily crawl, index, and rank a site's content. Workshops will include:

  • "Architecting Search-Friendly Flash" by Duane Nickull (Adobe Systems)
  • "Introduction to Search Marketing for Engineers" by Rand Fishkin (SEOmoz)
  • "Understanding Your Customers through Keyword Research" by Jorie Waterman (MRM Worldwide)
  • "Harnessing User Generated Content" by Peter Berger (Suite 101.com Media Inc) and Lawrence Coburn (Sexy Widget)
  • "Enhancing Your Search Conversion with Yahoo! Search Monkey" by Bill Michels (Yahoo!)
  • "Tools for Diagnosing Root Causes of Search Optimization Issues" by Susan Moskwa (Google)

While Found's content is aimed at web developers, web designers, user interface and usability professionals, product managers and anyone who works with developers on SEO-related issues will also find valuable information at the conference. Found bridges the needs of both development and marketing, helping both sides work together for better results.

Early registration ends April 21, 2009.

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