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Web 2.0 Expo New York Announces 2009 Keynotes and Event Program: Event Spotlights Success with the 'Power of Less'

October 20, 2009

Sebastopol, CA, October 20, 2009 — Today Web 2.0 Expo New York announced this year's keynotes and new program elements. O'Reilly Media, Inc. and TechWeb, co-producers of Web 2.0 Expo and Web 2.0 Summit, welcome a lineup of distinguished keynote speakers including Jay Adelson, Chris Brogan, Caterina Fake, Jascha Franklin-Hodge, Beth Novak and Kevin Rose, in addition to an expanded program with first time sessions and a New York Launch Pad. Web 2.0 Expo New York returns on November 16-19, 2009 to the Javits Convention Center. More information is available at ny.web2expo.com.

"The Power of Less is about how the principles of Web 2.0 can turn constraints into opportunities and drive innovation," said Jennifer Pahlka, co-chair of Web 2.0 Expo. "We are inspired by the canonical examples of this power, such as Twitter's character limit, but also by the products and services launching now, in a time of less, that will change the world."

Web 2.0 Expo New York 2009 brings Launch Pad to New York for the first time and adds a series of new sessions to the program including a track on the topic of Government 2.0. On the heels of a successful Gov 2.0 Summit, the Gov 2.0 sessions will further illuminate how transparency, participation and collaboration can break down silos and increase efficiencies on the government level. In addition, the event presents a brand new Bootcamp program. These full day intensive programs, taking place Monday, November 16, are titled "Good Design Faster," "Search as Strategy" and "Communilytics: Applied Community Analytics" and will further cover design and online communities, respectively, as they relate to successful business practices.

Web 2.0 Expo New York will feature influential keynotes and speakers, detailed workshops, a multi-track conference, an "unconference" program called Web2Open, a first-time New York Launch Pad start-up program, a major tradeshow and many rich networking opportunities and events. Conference tracks include: Landscape & Strategy, Design & User Experience, Social Media, Development, Fundamentals, Web 2.0 at Work, Government 2.0, Mobile, Performance and Analytics. The event targets developers, designers, entrepreneurs, marketers, and business professionals embracing Web 2.0 technologies.

Web 2.0 Expo New York 2009 welcomes industry leading companies that are participating and exhibiting in this year's show including Diamond sponsors: IBM and Microsoft; Silver sponsors: Awareness, blueKiwi, Jive Software, Layered Technologies, Inc., Neustar Inc., OpenText, Opera Software, Overtone, Qtask, Rackspace, and Sony Ericsson.

To learn more about the 2009 Web 2.0 Expo New York or to register, visit: http://www.web2expo.com/ny

View selected presentations from Web 2.0 Expo New York 2008 at:

To see articles, blogs, and other coverage of last year's event, visit:

For a look at photos from New York 2008, see:

To apply for a media pass, visit: http://www.web2expo.com/webexny2009/public/content/media

To read the O'Reilly Radar, visit: http://radar.oreilly.com/

If you have ideas about areas you'd like to see included at the conference, send a note to: webexpo-idea@oreilly.com

If you'd like to stay up to date on information relating to Web 2.0, sign up for the conference newsletter (login required): http://elists.oreilly.com/#conferences

About TechWeb
TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3* million business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. *13.3 million business decision-makers: based on # of monthly connections.

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