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The Evolution of Digital Publishing: O'Reilly Tools of Change for Publishing Conference Announces Program and Opens Registration

November 4, 2009

Sebastopol, CA, November 4, 2009 - The digital transformation in reading, writing, and publishing is happening faster than many imagined, fueled by the explosive growth of the mobile web. The O'Reilly Tools of Change for Publishing Conference explores the new digital realities of publishing February 22-24, 2010, at the Marriot Marquis in New York City. With an emphasis on what the changing nature of creating, selling, distributing, finding, and reading books means for publishers and readers alike, conference chair Andrew Savikas has announced the program, and early registration has opened.

Now in its fourth year, the O'Reilly TOC Conference remains the best place to find insight into the innovators creating the future of publishing—innovators who often come from well outside the boundaries of traditional publishing circles. From authoring, editing, and layout to distribution and consumption, technology is shaping every aspect of our industry. TOC explores these changes through plenary and keynote presentations, focused breakout sessions, workshops, and networking events.

The program continues to grow, but already includes:


  • Peter Collingridge of Enhanced Editions
  • Ramy Habeeb, co-founder of Kotobarabia
  • Tim O'Reilly of O'Reilly Media, Inc.
  • Frances Pinter of Bloomsbury Academic
  • Brewster Kahle of the Internet Archive
  • John Temple, former editor and publisher of The Rocky Mountain News
  • Jeff Gomez of Starlight Runner Entertainment
  • Scott Sigler of Taxi Communications, LLC


  • Chris Brogan of New Marketing Labs: "Hacking The Hallowed—Book Promotion off the Cuff"
  • Edward Colleran of Copyright Clearance Center: "Copyright-In-Motion"
  • Lisa Shannon of Wiley: "Going Beyond eBooks: One Publisher's Journey from a Book to Training, Print to Digital"
  • Rick Joyce of Perseus Books Group: "Ten Secrets of Digital Publishing No One Will Tell You"
  • Caren Milloy of JISC Collections: "How Academics and Students Use e-Books: Evidence from the JISC National e-Books Observatory Project"
  • Allison Belan of Duke University Press: "Bootstrapping Digital Publishing: How One Resource-Strapped Publisher Conquered XML"
  • Bob Carlton of LibreDigital: "The Digital Marketing Wave: Handselling in a Networked World"
  • Angelina Ward of Syngress, an imprint of Elsevier: "Lessons Learned from TOC 2009"
  • Joe Wikert of O'Reilly Media, Inc.: "Looking beyond the $9.99 Ebook"
  • Stephanie Williams, Mandy Chalou, and Joseph Wicentowski of The Department of State: "Open Government Comes to the Department of State: The Office of the Historian's Digital Publishing Revolution"


  • Mike Hendrickson of O'Reilly Media, Inc.: "Twitter Scorecard for Publishers"
  • Bill Kasdorf of Apex Content Solutions: "Rich Media Roundup: Promising Projects, Emerging Standards"
  • Nilofer Merchant of Rubicon: "Reinvent as an Economic Necessity"
  • Joshua Tallent of eBook Architects: "Practical eBook Formatting: Limitations and Optimizations"

Companies sponsoring and exhibiting at TOC 2010 presently include Ingram, iPublish Central, Innodata Isogen, Adobe, Aptara, Connotate, Malloy, Jacquette Consulting, Silverchair, Vitrium Systems, Smashwords, Digital Divide Data, Easy Press, Scientific Publishing, Typefi, and The Media Services Group.

Early registration savings end January, 2010.

For more information on TOC, please see:

If you'd like to stay up to date on information relating to TOC, sign up for the conference newsletter (login required) at:

TOC 2009 generated a trending topic on Twitter for #toccon followers. TOC also has communities on Facebook (facebook.com/toccon), LinkedIn (linkedin.com/groups?home=&gid=104765), and Blip.tv (toccon.blip.tv/).

For articles, blogs, photos, videos, and speaker presentation files from last year's event, go to the TOC 09 news and coverage page at:

For more information on TOC, read the TOC blog at:

To read Tim O'Reilly's take on the future, go to the O'Reilly Radar at:

For information about sponsorship and exhibit opportunities at TOC, contact Sharon Cordesse at 707.827.7065 or scordesse@oreilly.com.

If you would like to discuss forming a media or promotional partnership with O'Reilly for an upcoming event, contact mediapartners@oreilly.com.

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