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Fourth Annual Web 2.0 Expo San Francisco Focuses on Platforms for Growth: Event Launches New Intensives Program; Registration Now Open

February 4, 2010

San Francisco, CA, February 4, 2010 — O'Reilly Media, Inc. and TechWeb, producers of Web 2.0 Expo and Web 2.0 Summit, today announced the return of Web 2.0 Expo San Francisco, the annual event for designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists building a web for the 21st century. This year, Web 2.0 Expo centers on the theme of "Power of Platforms," helping businesses choose and leverage the right web platforms for success. Web 2.0 Expo San Francisco is May 3 - 6, 2010 at Moscone West.

"It's not just about how companies use the web as a platform," said Sarah Milstein, Web 2.0 Expo Co-Chair and TechWeb General Manager. "It's about how they fit into an ecosystem or create new, larger ones. What we're interested in this year is the new wave of companies that have the potential to build new economies and exploring exactly how that is done."

Celebrating its fourth year, Web 2.0 Expo continues its tradition of inspiring and educating the tech industry by providing unparalleled educational programs and valuable networking opportunities. This year, the event launches One Day Intensives, "mini-conferences" that feature expert speaker panels in a participatory classroom experience. Web 2.0 Expo Intensives feature "Lean Startup" with Eric Reis of StartupLessonsLearned.com and "Applied Communilytics" with Sean Power and Alistair Croll of WatchingWebsites.com.

Web 2.0 Expo San Francisco will consist of a multi-track conference, an "unconference" program called Web2Open, a major tradeshow and many networking opportunities and events. Conference tracks include: Strategy & Business Models, Social Media Marketing, Design & User Experience and Development with six focus tracks on Mobility, Community, Real-time, Analytics, Enterprise and Cloud Computing.

Web 2.0 Expo San Francisco 2010 welcomes supporting companies, including Platinum sponsor Microsoft; Gold sponsors Adobe, Invest in Germany, and IBM; Silver sponsors Berlin Partner, blueKiwi, EffectiveUI, HP, Neustar, OpenSRS, OpenText, The Planet and SOASTA.

To learn more about the 2010 Web 2.0 Expo San Francisco or register visit: www.web2expo.com/sf
For articles, blogs, photos, videos, and speaker presentation files from Web 2.0 Expo SF 2009, see: www.web2expo.com/webexsf2009

To read the O'Reilly Radar, visit: radar.oreilly.com

If you have ideas about areas you'd like to see included at the conference, send a note to: webexpo-idea@oreilly.com

If you'd like to stay up to date on information relating to Web 2.0, sign up for the conference newsletter (login required): elists.oreilly.com/#conferences

About TechWeb
TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3* million business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. *13.3 million business decision-makers: based on # of monthly connections.

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