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Conversion Optimization: The Art and Science of Converting Prospects to Customers--New from O'Reilly

November 4, 2010

Conversion Optimization
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Sebastopol, CA—How do you turn website visitors into customers? Conversion Optimization (O'Reilly Media, $34.99 USD) offers practical advice on how to persuade visitors to make a buying decision—without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.

"Ecommerce is the future of retail, yet too many ecommerce sites invest hundreds of thousands of dollars in building fancy websites that do not cater to visitors," says co-author Khalid Saleh (@khalidh). "For every 100 visitors to an ecommerce website, only two place an order. Our book is filled with case studies that explain the theory and practice of increasing conversion rates. Our readers will be able to take practical steps to start increasing their online revenue before they put the book down!"

Based on their broad experience in helping businesses attract online customers, Saleh and co-author Ayat Shukairy (@ayat) address every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract.

Conversion Optimization helps you:

  • Explore case studies involving significant conversion rate improvements
  • Walk through different stages of a sale and understand the value of each
  • Understand your website visitors through persona creation
  • Connect with potential customers and guide them toward a conversion
  • Learn how to deal with FUDs—customer fears, uncertainties, and doubts
  • Examine the path that visitors take from landing page to checkout
  • Test any change you make against your original design

Saleh concludes, "There is not a single other activity more important to online businesses than generating revenue. Conversion optimization is at the heart of generating revenue. By following the theory and practice outlined in Conversion Optimization, readers will see significant increases in their online sales."

For a review copy or more information please email gretchen@oreilly.com. Please include your delivery address and contact information.

About the Authors

Khalid Saleh is co-founder of e-commerce optimization company Invesp Consulting. Saleh is an in-demand speaker who has presented at such industry events as SMX Toronto, ACCM, Refresh, among others. Quoted in publications including Internet Retailer, California Executive, and Chicago Sun-Times, Saleh has over 12 years of experience in e-commerce architecture, design and implementation. Saleh's work has helped generated an average 30% improvement in conversion rates for Invesp Consulting clients including Motorola, Levelor, Citrix, WWT, Nabors and AMEX.

View Khalid Saleh's full profile page.

Ayat Shukairy is co-founder of Invesp Consulting, an e-commerce optimization company. Shukairy focuses deeply on website usability and has led over 30 conversion optimization projects for companies including ReMAX, HowStuffWorks, RHDJapan and Discovery. Shukairy's work has helped generate an average 30% improvement in conversion rates for Invesp clients. She is a featured blogger on sites such as Elastic Path, Toilet Paper Entrepreneur, Internet Retailer, Reinvention Marketing and the Invesp blog. Shukairy has spoken at events such as SES and Internet Retailer.

View Ayat Shukairy's full profile page.

Additional Resources
For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://oreilly.com/catalog/9781449377571

Conversion Optimization Conversion Optimization
Publisher: O'Reilly Media
By Khalid Saleh, Ayat Shukairy
Print ISBN: 978-1-4493-7756-4   Ebook ISBN: 978-1-4493-7757-1  
Pages: 272 (est.)
Print Price: $34.99   Ebook Price: $27.99  

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About O’Reilly

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