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The Facebook Marketing Book--New from O'Reilly

January 6, 2011

The Facebook Marketing Book

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Sebastopol, CA—How can Facebook help you promote your brand, products, and services? With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book (O'Reilly Media, $19.99 USD) shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.

"Facebook is today what websites were 10 years ago—it's a relatively "new" thing, but your customers expect you to be there, and your competitors know this. To younger generations, it's especially odd to see a company NOT using Facebook. In short, you can't afford not to be on it," notes expert Alison Zarrella, coauthor with her husband, Dan. "After reading this book, readers will have a clear map of what they can do on Facebook and where to start. They'll know what they can do on their own, and what they might need a little help with."

Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.

The Facebook Marketing Book will show you how to:

  • Approach Facebook's complex environment with clear, actionable items
  • Make sense of the social networking world
  • Be familiar with the technologies you need for social network marketing
  • Explore tactics for using Facebook features, functionality, and protocols
  • Learn how to set specific campaign goals
  • Determine which Facebook features are relevant to your campaigns
  • Plan and execute Facebook marketing strategies
  • Measure the results of your campaigns with key performance indicators

For a review copy or more information please email peyton@oreilly.com. Please include your delivery address and contact information.

About the Authors

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs. His work has been featured in The Twitter Book (O’Reilly), and many leading newpapers and periodicals. He is a popular speaker and was recently awarded Shorty and Semmy awards for social media and viral marketing. Dan currently works as an inbound marketing manager at HubSpot.

View Dan Zarrella's full profile page.

Alison Zarrella currently works as an interactive copywriter and social media consultant for clients ranging from small, local businesses to big name brands such as Holiday Inn, InterContinental Hotels Group, Tide, Always, GMAC Mortgage, General Motors, Samsung, Buick and GMC Sierra. She has written for industry blogs such as Mashable and been featured as a social media and Facebook expert in radio interviews and guest lectures.

View Alison Zarrella's full profile page.

Additional Resources
For more information about the book, including table of contents, author bios, and cover graphic, see: http://oreilly.com/catalog/0636920010272

The Facebook Marketing Book The Facebook Marketing Book
Publisher: O'Reilly Media
By Dan Zarrella, Alison Zarrella
Print ISBN: 9781449388485   Ebook ISBN: 9781449388492  
Pages: 288
Print Price: $19.99   Ebook Price: $15.99  

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About O’Reilly

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